![]() ![]() The slump continued until NTR Jr starrer Simhadri's release on July 9. Later, two-and-half-a-dozen films rolled out but failed miserably. ![]() Produced by MS Raju, it created a sensational record, celebrating 100 days in 100 centres and fetching a distributors' share of Rs 25 crore. The year 2003 started off on a high note with the release of Mahesh Babu-starrer 'Okkadu' on January 14. The fact that the success rate of the Telugu films has come down to 15-20 per cent shows the state of affairs of the Rs 1,200-crore industry, which culls out 90-100 films a year, making it one of the leading film industry in the country after Bollywood and Kollywood (Tamil).Īs per the statistics of the Andhra Pradesh Film Chamber of Commerce (APFCC), 97 straight and 24 dubbed films were released till December 19, as against 113 straight and 60 dubbed films in 2002.Īccording to the trade pundits, of the approximate Rs 350 crore invested on these films, nearly Rs 200 crore went down the drain, thanks to the 74 straight films that bombed at the box office. In fact, it had a tough time, first with the 'World Cup fever,' and then with a string of flops at the box office, video piracy and huge costs of production. Though a few movies created all-time records, the overall Telugu film scenario for 2003 was not bright. Once a thriving industry after Bollywood, Tollywood, as the Telugu industry is popularly known, is now gasping for breath. The year 2003 was a tumultuous year for the Telugu film industry. ![]()
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